It was time that Bras were reinvented! Why? For starters 80% of women wear wrong fitting bras. Regular bras either dig in all the wrong places, don’t give support or have uncomfortable underwires - BUT that’s not even the biggest problem with regular bras, most bras contribute to poor posture! And poor posture is not just an aesthetic problem - it’s a serious health concern because it has been linked to headaches, neck pain, migraines and much more! SANKOM CEO and Co-founder,